People are not one-size-fits all. Websites shouldn't be either.
People are not static. They access your content from multiple devices. They come at it from a number of different channels. And, perhaps most importantly, as their experience with your company grows, their needs and interests change. And yet, most marketing still treats them all the same.
HubSpot has Smart Content and personalization built right in, so you can show the most relevant message to each of your visitors.
